Lindsay Lohan Sues E

Lindsay Lohan has been violated — and she wants to get paid! Lindsay Lohan filed a lawsuit against E-Trade on Tuesday 3/09/10 in the state of New York for $100 million alleging that E-Trade has lampooned her image and personal struggles to turn a profit. E-Trade has countered that no such thing happened and Lohan is mistaken. As many people have now seen, E-Trade premiered a new installment in their ads employing babies that talk like adults about adult issues during the last Super Bowl. In this particular ad the premise was a bit of a rift between boy and girl — the timeless “Why didn’t you call me?” theme with the twist that…well…these are babies! As the commercial closes the spurned girl states “And that milk-holic Lindsay wasn’t over” to which another young girl suddenly appears on the screen and says “Milk-a-what?” It’s a cute ad, one of the better Super Bowl commercials of the year actually, but is it Lindsay Lohan they are parodying? Lindsay says it is. Her attorney, Stephanie Ovadia, released a statement which said: “Many celebrities are known by one name only, and E-Trade is using that knowledge to profit,” which was followed up by, “They’re using her name as a parody of her life. Why didn’t they use the name Susan? This is a subliminal message. Everybody’s talking about it and saying it’s Lohan.” It is further asserted that this violates Lohan’s rights under the state of New York civil rights laws. E-Trade countered by saying, and backing up, that they used the name Lindsay for two specific reasons, the first being it is a popular baby name at this time and the second being that one of the people working on this commercial as a part of the account team was named Lindsay and using the names of people working on accounts in commercials is not at all uncommon. That sounds very reasonable and the response was so near instantaneous it is pretty hard to imagine as being remotely unreasonable. Throughout time people have named cars, boats, planes, storms, even things like sporting equipment after a loved one or friend so why not use the name of someone you know when picking names for talking babies in a commercial? Lohan and her attorney contend that E-Trade is aware of the power of subliminal advertising and used that knowledge to exploit Lohan. Ovadia went on in her statement to claim that as soon as the commercial aired everyone was automatically linking the milk-a-holic baby Lindsay to the grown up Lindsay Lohan. This is puzzling as there was no Category:Home › Other • Pomegranates: A newly discovered superfood • Where did the joke why did the chicken cross the road come from and why is it funny? • Can mothers diagnosed with bipolar disorder make good parents? • Spiritual evolution of human consciousness • Tips for getting a college basketball scholarship • Living with Pseudotumor cerebri (PTC) • Caring for the caregiver • Technologys impact on society